Whether it’s launching the first cancer vaccine for Merck, telling a classic story of a boy and his dog for IAMS, or relating to parents about the “joys” of bedtime for Breyers, I believe in finding a memorable story in which the brand can naturally fit.
Creating big platform ideas for our clients has honed my skills as creative lead of many integrated teams. Playing well with other agencies is something my clients highly value.
When I realized how few women make it to the “c” suite in my company, I created #BetterByHalf, a program that encourages both men and women, at every level, to uncover barriers keeping women from advancing to the highest levels. A more gender balanced management results in a more profitable company and who could argue with that?
I am currently a consultant to the NYWIFT program, From Script to Pre-production (FS2P) as well as a member of The Television Academy. My first love is screenwriting and my first script won a slot in the mentorship program through the Writers Guild East.